I have earlier blogged on Blogpost about sex in advertising , but never in my dreams I thought Nestle would do it with Maggi brand.
What I am referring to is the new “Maggi Juicy Specialz” , a new type of ready to eat curries that Nestle has launched under the Maggi Brand.
Using the brand name is a smart strategy BUT (there is always a BUT and a Butt) what is Rahul Khanna doing with the pretty lady sweeping away the vegetables off the table with the sensual look in his and her eyes and with a double entendre dialogue “Let’s do something juicy”.
Oh wait a minute , I HAVE A DIRTY MIND?? See the advertisement and you don’t need to have a dirty mind you just need eyes , you don’t even need a mind. It’s like Govinda movies “LEAVE YOUR MIND AT HOME” practically written all over the poster.
So who the hell is the advertising agency behind this? And who is brand manager for Maggi in India. Let me google.
So Ogilvy seems to be the Advertising Agency for Nestle worldwide, didn’t have patience to really check if they are the ones behind “Shall We” campaign.
However I did come across the same Maggie Juicy Specialz advertising for other countries AND .. guess what as it would make sense there is a kid , a mom and dad.. USP “EASY COOKING”… Well you might tell me that this advertising in India too is about a “quickie”.. aha! Which ONE .. food or ….
Yeah yeah.. I am the one with a dirty mind! …I know.. or is it that the Indian society is suddenly getting too “liberated” “sex overdosed”… I am not saying go back to Flowers touching each other era .. but come on… Maggi? Aaamsutra? Really?
Tu kyaah kamaal ki topic chunithi hain
good one 
Thanks Hema
everyday I switch on Tata Sky for Rohan and on the default channel Mr.Rahul Khanna starts off .. so this was on my mind since some days
Good one.. Actually end purpose of any advertisment is to get attention and put the brand name in the corner of your conscious or subconscious mind and this is the easiest way to attract any human mind..as per “Sigmund freud theory” sex is driving factor for most of your action..many times they use subliminal message in the ads, you can search “subliminal messages in advertising” on google and you will find how dirty this game is..
Hi Jigyasha
Thank you for your kind appreciation.
Yeah I agree Sex is a huge driving factor and I think using it for advertising is perefctly fine for products like perfume, deo (Axe did it well the copy cats are all soft porns), soaps, shampoo, inner wear, clothes, resorts or even chocolates.. but i guess the creativity goes overboard or even absolutely nonsensical by using it for icecreams, juices, noodles etc.
The “Kuch Meetha ho jaye” of Cadbury is so beuatifully done, the wife asking husband for “I LOVE YOU” mesage or the other one where they are sharing a cute moment and suddenly the mother in law comes so the girl says “Karela” on being asked “Kahne mein kya hai”… now that’s awesome capturing the romance and a couple’s vibes.
Will search on google as per your suggestion
Thanks and Regards
Shweta
A few years ago, I questioned Nestle, if it is possible to cook Maggi in 2 min? If yes at what temperature and how?
As expected, they gave a vague reply.
Nestle does not make the 2 min claim in USA.
In India, corporation and politicians give the same treatment to common man.