I have earlier blogged on Blogpost about sex in advertising , but never in my dreams I thought Nestle would do it with Maggi brand.
What I am referring to is the new “Maggi Juicy Specialz” , a new type of ready to eat curries that Nestle has launched under the Maggi Brand.
Using the brand name is a smart strategy BUT (there is always a BUT and a Butt) what is Rahul Khanna doing with the pretty lady sweeping away the vegetables off the table with the sensual look in his and her eyes and with a double entendre dialogue “Let’s do something juicy”.
Oh wait a minute , I HAVE A DIRTY MIND?? See the advertisement and you don’t need to have a dirty mind you just need eyes , you don’t even need a mind. It’s like Govinda movies “LEAVE YOUR MIND AT HOME” practically written all over the poster.
So who the hell is the advertising agency behind this? And who is brand manager for Maggi in India. Let me google.
So Ogilvy seems to be the Advertising Agency for Nestle worldwide, didn’t have patience to really check if they are the ones behind “Shall We” campaign.
However I did come across the same Maggie Juicy Specialz advertising for other countries AND .. guess what as it would make sense there is a kid , a mom and dad.. USP “EASY COOKING”… Well you might tell me that this advertising in India too is about a “quickie”.. aha! Which ONE .. food or ….
Yeah yeah.. I am the one with a dirty mind! …I know.. or is it that the Indian society is suddenly getting too “liberated” “sex overdosed”… I am not saying go back to Flowers touching each other era .. but come on… Maggi? Aaamsutra? Really?